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IBM Study Shows CIOs Task to Improve Customer Experience is Top Job

机译：IBM研究表明CIO改善客户体验的任务是头等大事

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摘要

It has been a not well-kept secret that the job of CIO is in the midst of a major transformation. That's a result of all of the trends we know an appreciate - mobility, virtualization, cloud, BYOD, big data, and all things related to enhanced security. There have also been plenty of books and reports about how CIOs, based on business imperatives, have been tasked to focus more of their technology concentration to align with C-levels making improving the customer experience an enterprise-wide top imperative. This too has been a result of noticeable trends such as the explosion of readily available customer options, increasing customer fickleness based on access to information and the requirement that enhanced customer intimacy in a rapidly changing world is an important ingredient in creating differentiated competitive value. In fact, it has made the creation of new tides like customer experience officer and chief interactions officer the fastest growing new positions at large enterprises around the world.
机译：首席信息官的工作正处于重大变革之中，这并不是一个鲜为人知的秘密。这是我们所知道的所有趋势的结果-移动性，虚拟化，云，BYOD，大数据以及与增强安全性相关的所有事物。关于基于业务需求的CIO如何受命将更多的技术注意力集中到C级上，从而改善客户体验成为整个企业范围内的首要任务，也有很多书籍和报告。这也归因于明显的趋势，例如，现成的客户选择数量激增，基于获取信息的客户变幻无常以及要求在快速变化的世界中增强客户亲密感是创造差异化竞争价值的重要因素。实际上，它使诸如客户体验官和首席交互官之类的新潮流的创建成为全球大型企业中增长最快的新职位。

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