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Customer Analytics

机译:客户分析

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摘要

This issue's CUSTOMER roundup is about customer analytics. Here are the submissions we received. The Actian Analytics Platform is purposefully designed to accelerate all of your analytics - from simple queries against historical reports to sophisticated discovery analytics on Hadoop to more complex predictive and contextual analytics. Its 200-plus connectors allow you to connect anything across millions of data sources on premises or in the cloud. With more than 700 mathematical, statistical, data mining and odier analytics functions, you can analyze everything widi unconstrained analytics across entire ecosystems of data, users, and applications. The platform allows you to automate actions and events with real-time intelligence by embedding operational analytics into your business. Actian also delivers Big Data Analytics Blueprints that are based on real-world customer engagements: These proven building blocks provide starting points for deeper analysis and better accuracy across different industry problems. They deliver validated approaches to foundational issues with stepwise methodology across analytic workflows and advanced analytics across digital and traditional data. Actian's Customer Analytics Blueprints include Customer Profile, Micro-Segmentation, Customer Lifetime Value, Next Best Action, Market Basket Analysis, Campaign Optimization and Churn. The company is headquartered in Silicon Valley and has offices worldwide.
机译:本期客户综述是关于客户分析的。这是我们收到的意见书。 Actian Analytics Platform旨在加速您的所有分析-从对历史报告的简单查询到Hadoop上的复杂发现分析,再到更复杂的预测和上下文分析。它的200多个连接器使您可以连接房屋内或云中数百万个数据源中的任何内容。借助700多种数学,统计,数据挖掘和其他分析功能,您可以在整个数据,用户和应用程序生态系统中分析所有不受约束的分析。该平台允许您通过将运营分析嵌入业务来利用实时情报自动执行操作和事件。 Actian还提供了基于实际客户参与度的大数据分析蓝图:这些行之有效的构建基块为深入分析和更好地解决不同行业问题提供了起点。他们通过跨分析工作流的逐步方法以及跨数字和传统数据的高级分析,提供了针对基础问题的经过验证的方法。 Actian的客户分析蓝图包括客户资料,微观细分,客户生命周期价值,次优行动,市场分析,营销活动优化和客户流失。该公司总部位于硅谷,在全球设有办事处。

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  • 来源
    《Customer Inter@ction Solutions》 |2014年第6期|3234-37|共5页
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