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An Exploration of Motivations for Two Screen Viewing, Social Interaction Behaviors, and Factors that Influence Viewing Intentions

机译:两种屏幕观看的动机,社交互动行为以及影响观看意图的因素的探索

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摘要

This study explores whether, and how, motivations for two screen viewing predicted social interaction behaviors and subsequent viewing intention of TV programs. A total of 453 respondents who responded that they use social networking sites (SNSs) via smartphones and actively watch entertainment programs completed an online survey questionnaire. In agreement with uses and gratifications assumptions, motivations for TSV predicted distinctive sets of social interaction behaviors, which mediated the influence of motivations on viewing intentions. Respondents' two screen viewing was meaningfully related with social interaction, engagement with programs, information seeking, and passing time. Results suggest that two screen viewing could provide shared experiences nourishing social capital and reintegrate TV audiences by social adhesive resulting from TV with SNSs.
机译:这项研究探讨了两次屏幕观看的动机是否以及如何预测社交互动行为以及随后电视节目的观看意图。总共453位回答通过智能手机使用社交网站(SNS)并积极观看娱乐节目的受访者完成了一项在线调查问卷。与使用和满足的假设相一致,TSV的动机预测了社交互动行为的独特集合,从而介导了动机对观看意图的影响。受访者的两次屏幕观看与社交互动,与计划的参与,信息搜索和消磨时间有意义地相关。结果表明,两次屏幕观看可以提供共享的经验,从而滋养社会资本,并通过带有SNS的电视产生的社会黏合力重新吸引电视观众。

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  • 来源
    《CyberPsychology & Behavior》 |2015年第3期|158-164|共7页
  • 作者单位

    Korea Informat Soc Dev Inst, Broadcasting Media Res Div, Jincheon Gun 365841, Chungcheongbuk, South Korea;

    Univ So Calif, Annenberg Sch Commun & Journalism, Los Angeles, CA USA;

    Ohio State Univ, Sch Commun, Columbus, OH 43210 USA;

    Yonsei Univ, Sch Commun, Seoul 120749, South Korea;

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