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首页> 外文期刊>Cyberpsychology, behavior and social networking >The Impact of Personalized Social Cues of Immediacy on Consumers' Information Disclosure: A Social Cognitive Approach
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The Impact of Personalized Social Cues of Immediacy on Consumers' Information Disclosure: A Social Cognitive Approach

机译：即时性的个性化社交线索对消费者信息披露的影响：一种社会认知方法

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摘要

This study examined how personalized social cues of immediacy can affect two types of information disclosure intentions (embarrassing information and descriptive information) directly and indirectly through two positive outcome expectations (social trust and customization outcome expectations) and two negative outcome ex pectations (embarrassment and information abuse outcome expectations) in the context of a personal health record (PHR) Web-site service. An online experiment was chosen and 252 participants were directed to visit a newly created PHR Web site. The results showed that, regardless of the two different type of information, participants' exposure to the high-immediacy level on the site increased their information disclosure intentions even when their privacy self-efficacy beliefs were controlled. Further, the results of path analyses suggest that such main effect on information disclosure is mediated by social cognitive variables of positive and negative outcome expectations.
机译：这项研究探讨了个性化的即席社交暗示如何通过两个积极的结果期望（社会信任和自定义结果期望）和两个消极的结果期望（尴尬和信息）直接和间接影响两种类型的信息披露意图（尴尬的信息和描述性信息）在个人健康记录（PHR）网站服务的背景下滥用预期结果。选择了一个在线实验，并邀请252名参与者访问新创建的PHR网站。结果表明，不管两种不同类型的信息如何，即使在控制了他们的隐私自我效能感信念的情况下，参与者在网站上的高即时度暴露也增加了他们的信息披露意图。此外，路径分析的结果表明，这种对信息披露的主要影响是由积极和消极结果期望的社会认知变量介导的。

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  • 来源
    《Cyberpsychology, behavior and social networking》 |2011年第6期|p.337-343|共7页
  • 作者

    Doohwang Lee; Robert LaRose;

  • 作者单位

    Department of Telecommunication and Film, University of Alabama, Tuscaloosa, Alabama;

    Department of Telecommunication, Information Studies and Media, Michigan State University, East Lansing, Michigan;

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