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Solidarity.com: Is There a Link between Offline Behavior and Online Donations?

机译：Solidarity.com：离线行为和在线捐赠之间是否存在联系？

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摘要

Solidarity websites, such as The Hunger Site, where people can donate food at no financial cost and minimal effort, have become immensely popular and effective since 1999. These new forms of philanthropy are characterized by wide participation and direct assistance and feedback. The present longitudinal, quasi-experimental study aimed to examine whether online solidarity can be predicted by offline contact with, attitudes about, and altruistic behavior tendencies towards a population in need, asylum seekers. Fifty-seven university students completed two surveys, separated by 1 year. Prior to T1, only 9% of respondents had visited solidarity websites, while at T2 47% reported clicking. Multiple regression analysis showed that T2 visits to solidarity websites were (negatively) predicted by T1 quantity of contact, and marginally, by T1 general evaluation of asylum seekers. These long-term, offline-to-online effects are intriguing, although there were no effects of offline contact quality and altruistic behavior tendencies. Future research should further investigate the causal direction between offline and online behavior and the factors that might influence the link between offline and online attitudes and behavior.
机译：自1999年以来，诸如饥饿网站等人们可以免费捐赠食品的团结网站，已变得非常受欢迎和有效。这些新的慈善形式的特点是广泛的参与以及直接的帮助和反馈。当前的纵向，半实验性研究旨在检验是否可以通过与寻求庇护者的离线接触，对有需要的人群的态度和利他行为倾向来预测在线团结。 57名大学生完成了两项调查，相隔1年。在T1之前，只有9％的受访者访问了团结网站，而在T2时，有47％的受访者报告了点击。多元回归分析表明，对T2团结网站的访问量（负）是根据T1的接触量预测的，而边缘地是根据T1寻求庇护者的一般评估来预测的。尽管没有脱机联系质量和利他行为倾向的影响，但这些长期的，脱机到在线的影响很有趣。未来的研究应进一步研究离线和在线行为之间的因果关系以及可能影响离线和在线态度与行为之间联系的因素。

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  • 来源
    《CyberPsychology & Behavior》 |2008年第5期|p.611-613|共3页
  • 作者

    Anja Eller;

  • 作者单位

    School of Psychology, St. Mary's College, University of St. Andrews, St. Andrews, United Kingdom;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 心理学;
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