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The Blue Check of Credibility: Does Account Verification Matter When Evaluating News on Twitter?

机译:信誉的蓝色核对:在Twitter上评估新闻时,帐户验证很重要吗?

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The increased reliance on social network sites for news and the proliferation of partisan news have refocused scholarly attention on how people judge credibility online. Twitter has faced scrutiny regarding their practices in assigning the "verified" status to Twitter accounts, but little work has investigated whether users apply this cue in making assessments for information quality. Using an experimental design, we test whether the Twitter verification mark contributes to perceptions of information and account credibility among news organizations. We additionally consider how account ambiguity and account congruence with political beliefs condition this relationship. Our results suggest little attention is paid to the verification mark when judging credibility, even when little other information is provided about the account or the content. Instead, account ambiguity and congruence dominate credibility assessments of news organizations. We propose that Twitter may need to revise their verification badges to increase their salience or provide more information to users. Currently, users appear to rely on other cues than the verification label when judging information quality.
机译:对社交网站新闻的日益依赖以及游击新闻的泛滥,使学术界重新将注意力集中在人们如何判断在线信誉上。 Twitter在将其“已验证”状态分配给Twitter帐户方面的做法已受到严格审查,但是很少有工作调查用户是否在评估信息质量时是否使用了此提示。通过实验设计,我们测试了Twitter验证标记是否有助于新闻机构对信息的了解和帐户信誉。我们还考虑了帐户歧义和帐户与政治信仰的一致性如何限制这种关系。我们的结果表明,即使很少提供有关帐户或内容的其他信息,在判断可信度时也很少注意验证标记。取而代之的是,帐户模糊性和一致性在新闻机构的信誉评估中占主导地位。我们建议Twitter可能需要修改其验证徽章,以提高其显着性或向用户提供更多信息。当前,在判断信息质量时,用户似乎依赖于验证标签以外的其他提示。

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