LEARNING TO RIDE

STEVE ANDERSON

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LEARNING TO RIDE

机译：学习骑

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Perhaps the scariest thing that motorcycle manufacturers face is the age of their customers. Thirty-some years ago, the average motorcycl buyer was about 21 years old. Today, he's over 40, and, worse, each year the average customer gets older. Those kinds of demographic trends worry companies that want to be in business forever-it can lead to where GM's Buick division finds itself today, with its typical buyer already collecting Social Security and their latest car purchase perhaps also their last.

机译：摩托车制造商面临的最可怕的事情可能是客户的年龄。 30年前，摩托车的平均购买者约为21岁。如今，他已超过40岁，而且，更糟糕的是，普通客户每年都在变老。这些类型的人口趋势使想要永远开展业务的公司感到担忧-它可能导致通用汽车的别克部门今天发现自己的位置，其典型的买家已经在收集社会保障，他们最近的购车也许也是最后一次购车。

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《Cycle world》 |2005年第11期|p.76-7982-85|共8页
作者
STEVE ANDERSON;
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LEARNING TO RIDE

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