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NEW SHERIFF IN TOWN

机译:小镇上的新谢里夫

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摘要

Despite producing a family of four excellent bikes, one thing has still haunted Bimota: its past. Four years into a new beginning granted by businessman Roberto Comini, the Italian company was still having a hard time shaking off the hangover from the failure of the two-stroke 500cc V-due and subsequent bankruptcy. But 2008 is finally the year that the investment has paid off with solid growth and stable footing. Key was the hiring of American Dan van Epps, which has completely changed the manner in which Bimota does business. Van Epps spent 20 years with Ducati and most recently was the Director of Product Marketing-working at Ducati's Bologna HQ-giving him extensive experience with a major player in the European motorcycle industry. What did he find so attractive at tiny Bimota? "Mr. Comini invited me to visit him, and what I saw were some really incredible motorcycles," van Epps recalls. "The closer you got to the product the more beautiful it became, a bit like jewelry."
机译:尽管生产了四辆出色的自行车,但Bimota仍然困扰着它:过去。在商人罗伯托·科米尼(Roberto Comini)授予新的头衔的四年后,这家意大利公司仍然很难摆脱两冲程500cc V型滑胎的失败和随后的破产带来的宿醉。但是,2008年终于是投资获得强劲增长和稳定基础的一年。关键是聘请了美国的Dan van Epps,这完全改变了Bimota开展业务的方式。范·埃普斯(Van Epps)在杜​​卡迪(Ducati)工作了20年,最近在杜卡迪(Ducati)博洛尼亚总部(Bologna HQ)担任产品营销总监,这为他在欧洲摩托车行业的主要参与者提供了丰富的经验。在小小的Bimota上,他觉得什么如此吸引人?范·埃普斯回忆说:“科米尼先生邀请我去看望他,我看到的是一些非常令人难以置信的摩托车。” “离产品越近,产品就越漂亮,有点像珠宝。”

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