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10 reasons to read this issue cover to cover

机译：阅读本期封面的十个理由

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Umpqua Dairy Products Co. does not let demographics or geography decide its fate. Sure, it's located in a rural area far from large population centers. But this third-generation family-owned dairy processor of Grade A products and ice cream is doing well in its niche. It wins national awards for product quality and for its processing. Read "That's how you sell milk" beginning on page 66. Quality is a word bandied about in the dairy industry. What does quality mean? Tedd Wittenbrink of Randolph Associates takes a stab at defining the word. On page 98 he writes: "Quality in finished dairy products means consistency. Unlike fine wines, one batch of a dairy product should not be deemed a superior vintage. The goal is that every bottle of milk, every cup of yogurt and every pint of ice cream should be the same every time." There is also quality in ingredients, processing, transportation and food safety.
机译：Umpqua乳制品公司不允许人口统计或地理位置决定其命运。当然，它位于远离人口密集地区的农村地区。但是，这家第三级家族拥有的A级产品和冰淇淋的乳制品加工商在其利基市场中表现不错。它在产品质量和加工方面赢得了国家奖项。阅读从第66页开始的“这就是您出售牛奶的方式”。质量是乳品行业中不可或缺的一个词。质量是什么意思？ Randolph Associates的Tedd Wittenbrink竭力定义这个词。他在第98页上写道：“优质乳制品意味着一致性。与优质葡萄酒不同，不应将一批乳制品视为优质年份。目标是每瓶牛奶，每杯酸奶和每品脱每次冰淇淋都应该一样。”在配料，加工，运输和食品安全方面也有高质量。

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    《Dairy foods》 |2013年第10期|10-10|共1页
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    Jim Carper;

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