Swiss Valley Farms chief executive officer Donald A. Boelens was dealing with volatile milk prices and a collapsing export market in 2008-2009. Looking back, he says he knew there had to be a better management structure, one that could allow the company to take advantage of opportunities caused by price fluctuations and at the same time deal with the hardships. So, with the backing of the co-op's board of directors, he set out to change the organization of the Davenport, Iowa-based dairy cooperative. In June 2011, Boelens reorganized the management structure to make the co-op more nimble and able to react quicker to opportunities in the marketplace. He changed Swiss Valley Farms from a company aligned by functions (sales, operations, marketing) to one aligned by product lines (natural cheese, dairy ingredients, procurement).
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机译:瑞士山谷农场首席执行官Donald A. Boelens在2008-2009年期间应对牛奶价格波动和出口市场萎缩的问题。回顾过去,他说他知道必须有一个更好的管理结构,这种结构可以使公司利用价格波动带来的机会,同时解决困难。因此,在合作社董事会的支持下,他着手改变了位于爱荷华州达文波特的乳制品合作社的组织。 2011年6月,Boelens重组了管理结构,以使合作社更加灵活,并能够对市场机会做出更快的反应。他将Swiss Valley Farms从一家按职能(销售,运营,市场营销)统一的公司改为一家按产品线(天然奶酪,乳制品原料,采购)统一的公司。
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