How the consumer defines 'natural'

Erin Coffield

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How the consumer defines 'natural'

机译：消费者如何定义“自然”

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Market research has examined how consumers view the term "natural." A July 2011 HealthFocus International Natural Study found the top-five consumer descriptions of "natural" foods and beverages were: 1. foods with no additives, chemicals or artificial ingredients 2. no added preservatives 3. not processed 4. comes from nature or nothing added 5. grown with no pesticides, chemicals or hormones Innovation Center for U.S. Dairy research echoes these findings and also found consumers look for a short list of recognizable ingredients.

机译：市场研究检查了消费者如何看待“自然”一词。 2011年7月，HealthFocus国际自然研究发现，消费者对“天然”食品和饮料的五种描述是：1.无添加剂，化学物质或人工成分的食品2.不添加防腐剂3.未加工4.来自大自然或根本没有补充5.没有农药，化学药品或激素的美国乳品创新研究中心的研究结果与这些发现相呼应，并且发现消费者正在寻找可识别成分的简短清单。

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《Dairy foods》 |2012年第6期|p.36|共1页
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Erin Coffield;
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How the consumer defines 'natural'

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