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MilkPEP Names Winners of 2011 MilkPEP Awards

机译：MilkPEP荣获2011 MilkPEP大奖的获奖者

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The Milk Processor Education Program (MilkPEP), Washington, D.C., announced the winners of the 2011 MilkPEP awards. Six category winners and an overall grand prize winner were honored for their commitment to increasing fluid milk sales, promoting the benefits of drinking milk and their use of MilkPEP programs and resources to help increase awareness and sales of their dairies' branded milk products. Grand prize winner Cindy Layne of Producers Dairy Foods Inc., Fresno, Calif., was selected for her cumulative efforts throughout the year to increase awareness and grow milk sales using MilkPEP programs and resources. Layne developed several successful programs in the Fresno Unified School District that encouraged students to drink more milk during breakfast. In addition, she organized several Refuel With Chocolate Milk sponsorship events, including the 100th annual "Bay to Breakers" race, which provided a venue for 24,000 participants and spectators to sample low-fat chocolate milk. Layne will be featured in an upcoming Milk Mustache "sot milk?" trade advertisement.
机译：华盛顿特区的牛奶加工者教育计划（MilkPEP）宣布了2011年MilkPEP奖项的获奖者。六个类别的优胜者和一个整体大奖获得者因其对增加液态奶销售，促进饮用奶的好处以及使用MilkPEP计划和资源以提高其乳制品品牌奶产品的知名度和销量的承诺而获得表彰。加利福尼亚州弗雷斯诺市生产者乳制品公司的大奖获得者辛迪·莱恩因在这一年中的累积努力而被选中，以利用MilkPEP计划和资源来提高人们的认识并增加牛奶的销量。 Layne在弗雷斯诺联合学区开发了几个成功的计划，鼓励学生在早餐时多喝牛奶。此外，她还组织了几场“加油加巧克力牛奶”赞助活动，包括第100届年度“海湾到破碎者”比赛，该比赛为24,000名参与者和观众提供了品尝低脂巧克力牛奶的场地。 Layne将出现在即将推出的“牛奶胡子”“牛奶”中。商业广告。

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    《Dairy foods》 |2011年第12期|p.14|共1页
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