Danone's Activia has been a groundbreaking product around the world, spreading the benefits of probiotics to millions of consumers. Given its global popularity, it is not surprising that Danone is constantly innovating and expanding this brand. In Spain, the company has launched Activia in a wholegrain variety, which includes fiber, oats and bran. This yogurt still offers the digestive benefits of regular Activia but provides value-add functionality with the addition of whole grains.
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