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New Product Review

机译：新产品评论

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Norwegian Ice Cream Inc., Brandon, Fla., offers American consumers a unique frozen dessert experience with imported Valhalla Norwegian Ice Cream, as Norwegian ice cream does not taste like American brands, according to Rick Longstreth, pres. "We get letters from consumers each week thanking us for bringing something so unique to their stores. Although we have illustrated to the marketplace that imported ice cream can find a place in the frozen desserts category, it is still somewhat frustrating that buyers still see this brand like all others. Our message to all buyers is that Valhalla meets consumers' need for 'something new and unique' and should not be held to the same standard of financial parameters in the business building process," says Longstreth. The line includes flavors such as Try's Choko Marzipan, Odin's Exciting Wildberry, Eli's Pear Belle Helene and Thor's Choc Choc, which is a milk chocolate product that is very popular in Norway and is very different than the stronger, dark chocolate ice creams in the United States, Currently Valhalla ice cream is distributed in Florida and the company plans to bring the brand to the Midwest, where there are many consumers with Scandinavian backgrounds.
机译：佛罗里达州布兰登市的Norwegian Ice Cream Inc.通过进口的Valhalla Norwegian Ice Cream为美国消费者提供独特的冷冻甜品体验，因为Rick Longstreth认为挪威冰淇淋的味道不像美国品牌。 “我们每周都会收到消费者的来信，感谢我们为他们的商店带来了如此独特的东西。尽管我们已经向市场说明进口冰淇淋可以在冷冻甜品类别中找到一席之地，但仍然令买家感到沮丧的是，买家仍然看到了这一点。品牌与其他品牌一样。我们向所有买家传达的信息是，瓦尔哈拉（Valhalla）满足了消费者对“新颖独特”的需求，并且在业务建立过程中不应遵循相同的财务参数标准。”该产品线包括Try's Choko Marzipan，Odin's Exciting Wildberry，Eli's Pear Belle Helene和Thor's Choc Choc等口味，这是一种在挪威非常受欢迎的牛奶巧克力产品，与美国的浓黑巧克力冰淇淋有很大不同。在美国，Valhalla冰淇淋目前在佛罗里达州发行，该公司计划将该品牌带到中西部地区，那里有许多具有北欧背景的消费者。

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    《Dairy foods》 |2004年第4期|p.22-23|共2页
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  • 中图分类 乳品加工工业;
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