Baileys creams, the UK's number one branded alcoholic cream range over the Christmas period, worth £1.7million (€1.97m), will be making the most of the holiday period with a range of creams and desserts. The alcoholic cream category has a heavy seasonal sales bias, with 70.9% of sales delivered during the 12-week period leading up to Christmas. Last Christmas Baileys creams alone generated almost £1m worth of sales.
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