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Whey Protein And Senior Nutrition

机译：乳清蛋白和高级营养

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According to Euromonitor International, retail sales of fortified/functional soft drinks products reached US$46.3 billion in 2006, reflecting annual growth of 15 per cent since 2002; and looking ahead, between 2006 and 2011, Euromonitor predicts that functional beverage sales will increase by 40 per cent to reach retail sales of over US$70 billion. (1) The idea of capitalising on the health and wellness market trend by fortifying drinks with additional ingredients such as vitamins, minerals, probiotics and omega-3 fatty acids is not new. Such value-added products offer the prospect of higher margins for soft drinks manufacturers and can help them to attract new groups of health conscious consumers. However, it is increasingly recognised that to be successful, functional drinks need to be well targeted to meet the particular health needs of an identified demographic or lifestyle group. At the same time, the idea of mass fortification of food and drinks products is viewed with suspicion and ignores the growing scientific evidence that different groups of people have differences in their nutritional requirements.
机译：根据欧睿国际（Euromonitor International）的数据，2006年，强化/功能性软饮料产品的零售额达到463亿美元，自2002年以来年均增长15％。展望2006年至2011年，Euromonitor预测功能性饮料的销售额将增长40％，达到超过700亿美元的零售额。 （1）通过在饮料中添加维生素，矿物质，益生菌和omega-3脂肪酸等附加成分来利用健康市场趋势的想法并不新鲜。这种增值产品为软饮料制造商提供了更高的利润前景，并可以帮助他们吸引新的健康意识消费者群体。但是，人们越来越认识到，要成功，功能性饮料需要有针对性地满足特定人群或生活方式人群的特定健康需求。同时，人们对食品和饮料产品进行大规模强化的想法产生了怀疑，并且忽略了越来越多的科学证据表明，不同人群的营养需求存在差异。

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