Beverages are the one area that will offer true dairy innovation in coming years. In this special extended functional focus. It is difficult to achieve true innovation in food and beverage markets. A survey by AC Nielsen and management consultants Ernst & Young found that just 1.4 per cent of all new food and beverage launches in Europe could be classified as truly innovative. The remainder of the consumer packaged goods sector's innovative products account for a double-digit percentage of new product launches. in dairy, while there have been some true innovations - Yakult and Danone Actimel's probiotic little bottles for example - they've spawned a raft of 'me-toos' so that there is nothing innovative about most probiotic yogurts launched today.
展开▼
机译：饮料是未来几年将提供真正的乳制品创新的领域。在此特殊的扩展功能重点中。在食品和饮料市场上很难实现真正的创新。 AC Nielsen和管理顾问安永（Ernst＆Young）进行的一项调查发现，在欧洲发行的所有新食品和饮料中，只有1.4％可以被归类为真正的创新产品。消费品包装行业的其余创新产品占新产品发布量的两位数。在乳制品行业，虽然有一些真正的创新，例如Yakult和Danone Actimel的益生菌小瓶装，但它们催生了许多“ me-toos”，因此今天推出的大多数益生菌酸奶都没有创新之处。
展开▼
