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The Tail & the Dog: Agency and Structure Influences on the Development of an E-commerce Information System in a New Venture Startup

机译:尾巴和狗:代理和结构对新创企业中电子商务信息系统开发的影响

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摘要

The organizational structure of a new startup 'venture', including its business strategy, is strongly shaped by processes embedded within its developing e-commerce information system. An important question here and in general IS research is the role of individuals (agents) in the shaping and interpreting of both technological and organizational structures (structure). Various questions drawn from Giddens' (1984) structuration theory are used to highlight this agency-structure relationship, and initial results from an action research study within an e-commerce startup involved in developing an on-line "pop culture" magazine are described. Results indicate that at the outset, the e-commerce technology was shaped by two opposing groups within the organization, focused on the business-to-consumer market. Once the system was completed, however, the various agents perceived tremendous business-to-business possibilities in the software. Consequently, they initiated a process to alter their strategic focus, and transformed their organizational processes. Future research directions of this "dog wagging its tail," and "tail wagging the dog" story toward systems development practice and research, and Giddens' structuration theory are discussed. Implications for e-commerce practice and research are discussed.
机译:一个新的创业公司“企业”的组织结构,包括其业务战略,是由其不断发展的电子商务信息系统中嵌入的流程强烈影响的。在这里和一般的IS研究中,一个重要的问题是个人(代理人)在技术和组织结构(结构)的塑造和解释中的作用。吉登斯(Giddens,1984)的结构化理论提出了各种各样的问题,以突出这种代理结构关系,并描述了一家电子商务初创公司的一项行动研究研究的初步结果,该研究涉及开发在线“流行文化”杂志。结果表明,从一开始,电子商务技术就由组织内的两个相对的小组形成,重点关注企业对消费者的市场。但是,一旦系统完成,各个代理就会意识到软件中巨大的企业对企业的可能性。因此,他们启动了改变战略重点的流程,并改变了组织流程。讨论了这种“狗摇尾巴”和“尾巴摇尾”故事对系统开发实践和研究的未来研究方向,以及吉登斯的结构化理论。讨论了对电子商务实践和研究的意义。

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