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Creating Competitive Advantage in E-Business Value Chains by Using Excess Capacity via IT-enabled Marketplaces

机译:通过使用IT IT启用的MarketPlaces使用过剩的容量,在电子商务价值链中创造竞争优势

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摘要

Innovations through the "business process as a service" (BPaaS) concept have shaped new business opportunities for service providers. Technological progress allows business process service providers (BPSPs) to offer a wide range of digitized and standardized services to business clients. Within this business model, capacity planning is a major challenge for BPSPs, as costs are the decisive factor in the competitive business environment of digital service provision. Accordingly, BPSPs must tackle inefficiencies in capacity planning resulting from both idle capacity and lost revenue caused by volatile demand. However, recent technological developments offering dynamic integration and information capabilities may help, as they enable the exchange of excess capacity between business partners. We examine the corresponding potential of IT-enabled excess capacity markets to create competitive advantage in e-business value chains by analyzing a BPSP's capacity-related optimization problem. We build an analytical model based on queuing theory and evaluate it through a discrete-event simulation applying a possible application scenario. By solving the optimization problem, we identified a remarkable cost advantage in using excess capacity as a first competitive advantage. Building on this cost advantage, we furthermore identified differentiation advantages realizable without raising prices. Both findings highlight the relevance of further research on this topic.
机译:通过“作为服务的业务流程”(BPAAS)概念的创新为服务提供商提供了新的商机。技术进步允许业务流程服务提供商(BPSP)为商业客户提供广泛的数字化和标准化服务。在这一商业模式中,容量规划是BPSP的主要挑战,因为成本是数字服务竞争竞争环境中的竞争性商业环境的决定性因素。因此,BPSP必须在闲置容量和挥发需求造成的收入造成的容量规划中解决效率低效率。然而,最近提供动态集成和信息能力的技术发展可能有所帮助,因为它们能够在商业伙伴之间交换过剩的能力。我们通过分析BPSP的能力相关优化问题,检查其使能过剩容量市场的相应潜力,以在电子商务价值链中创造竞争优势。我们基于排队理论构建一个分析模型,并通过应用可能的应用方案的离散事件仿真来评估它。通过解决优化问题,我们在使用过多的能力作为第一竞争优势时,我们确定了显着的成本优势。建立这一成本优势,我们还确定了不可实现的分化优势,而无需提高价格。这两个发现都突出了进一步研究本主题的相关性。

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