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Idea Co-creation on Social Media Platforms: Towards a Theory of Social Ideation

机译:关于社交媒体平台的想法共同创造:迈向社会思想的理论

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Innovation scholars have long been discussing social media as a rich source of information, knowledge, and new ideas, yet, whether or how social media can directly intervene with organizational ideation processes remains unclear. In this study, we investigate the impact of external and enterprise social media platforms on organizational ideation. Grounded in 79 cases and adapting social capital theory in social media contexts, this study attempts to develop a theory of social ideation. Social ideation consists of social media-enabled mechanisms that generate social capital, enable multi-level social exchanges, foster idea co-creation activities such as idea sourcing, filtering, elaboration, and integration, and ultimately lead to effective ideation. Our study contributes to social media and innovation research by revealing the intermediary mechanisms that link the use of social media platforms to organizational ideation performance.
机译:创新学者长期以来一直在讨论社交媒体作为丰富的信息来源,知识和新的想法,但是社交媒体是否可以直接干预组织思想过程仍然不清楚。 在这项研究中,我们调查外部和企业社交媒体平台对组织思想的影响。 在79起案件中,在社交媒体背景下调整社会资本理论,这项研究试图发展社会思想的理论。 社会思想由能够产生社会资本的社交媒体机制,使多级社会交易所能够实现多级社会交流,培养思想共同创造活动,如想法采购,过滤,阐述和整合,最终导致有效的思想。 我们的研究通过揭示将社交媒体平台的使用与组织成分绩效联系起来的中介机制有助于社交媒体和创新研究。

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