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首页> 外文期刊>Decision Sciences Journal of Innovative Education >Early Phases of Business Model Innovation: An Ideation Experience Workshop in the Classroom†
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Early Phases of Business Model Innovation: An Ideation Experience Workshop in the Classroom†

机译：商业模式创新的早期阶段：教室中的构思体验研讨会†

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摘要

As the mantra “innovate your business model or die” increases in popularity among practitioners and academics, so does the need for novel and feasible business models. In this article, we describe an ideation experience workshop, conducted in an undergraduate business course, in which students, guided by their lecturers and two industry representatives, developed business models in the early phases of a company's new blood alcohol level testing device. The students based their business models on the nine building blocks of a Business Model Canvas tool. The workshop confirmed that the three learning objectives were achieved as students acquired knowledge, created problem solutions, and presented results. The success of the workshop is attributable to the opportunity it gives students to work with an actual company, to experiment with business model innovation, and to learn from evaluators’ feedback.
机译：随着口号“创新您的商业模式或消亡”的口号在从业者和学者中越来越普遍，因此对新颖，可行的商业模式的需求也越来越大。在本文中，我们描述了一个在大学商业课程中举办的构想体验研讨会，在该研讨会中，学生在其讲师和两名行业代表的指导下，在公司新型血液酒精水平测试设备的早期阶段开发了商业模型。学生们以业务模型画布工具的九个构建基块为基础建立业务模型。研讨会确认，随着学生获得知识，创建问题解决方案并展示结果，实现了三个学习目标。研讨会的成功归功于它给学生提供了与实际公司合作，尝试商业模式创新以及从评估人员的反馈中学习的机会。

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