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Electronic Intermediary Functional Roles and Profitability

机译:电子中介职能角色和盈利能力

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Internet start-ups and traditional firms expanding existing offerings and services through the Net have seen both success and failure. For such business model pursuits, electronic intermediation possesses the ability to cultivate new marketplaces and restructure supply chains. The economic literature identifies four distinct intermediary roles, specifically: (i) information and (ii) logistics management, (iii) transaction securitization, as well as (iv) insurance/market-making and liquidity management. Research notes that electronic intermediaries, while possessing clear advantages in their ability to manage information, face greater challenges in allowing parties to benefit from the facilitation of more complex coordination activities, namely transaction securitization in addition to insurance/market-making and liquidity management. In an effort to better understand pursuit of functional intermediary roles, our analysis of data collected on 182 electronic intermediaries explores relationships between intermediation roles and profitability. Business models relying solely upon the provision of information management are likely to realize lower levels of profitability. Alternately, the intermediary roles of logistics management as well as insurance/market-making and liquidity management realize higher levels of profitability. Moreover, when comparing commodity- and service-based intermediaries, the provision of logistics management on the part of commodity-based firms sees higher levels of profitability, with insurance and liquidity provisions associated with greater profitability for both commodity- and service-based firms. Finally, when contrasting traditional firms expanding operations in digital markets with Internet pure-plays, we find transaction securitization functions increase the likelihood of realizing greater profitability for non-Internet pure-plays.
机译:互联网初创企业和传统公司通过网络扩展现有产品和服务的成功与失败并存。对于这种商业模式的追求,电子中介具有培养新市场和重组供应链的能力。经济文献确定了四个不同的中介角色,特别是:(i)信息和(ii)物流管理,(iii)交易证券化,以及(iv)保险/做市和流动性管理。研究指出,电子中介机构虽然在管理信息的能力方面具有明显优势,但在让各方从更复杂的协调活动(即除了保险/做市和流动性管理之外的交易证券化)的便利中受益方面面临更大的挑战。为了更好地理解功能中介角色的追求,我们对182家电子中介机构收集的数据进行了分析,探讨了中介角色与盈利能力之间的关系。仅依靠提供信息管理的业务模型可能会实现较低的盈利水平。另外,物流管理,保险/做市和流动性管理的中介角色可实现更高的盈利水平。此外,在比较以商品和服务为基础的中介机构时,以商品为基础的公司提供物流管理的利润率更高,而以保险和流动性为基础的商品和服务为基础的公司的利润率更高。最后,当与传统公司通过互联网纯业务扩展数字市场业务的对比时,我们发现交易证券化功能增加了非互联网纯业务实现更大盈利能力的可能性。

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