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Organizational Integration for Product Development: The Effects on Glitches, On-Time Execution of Engineering Change Orders, and Market Success

机译:产品开发的组织集成:对故障,工程变更单按时执行和市场成功的影响

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摘要

Deviations from requirements during the product development process can be considered as glitches. Fixing glitches, or problems, during the product development process consumes valuable resources, which may adversely affect product development time and hamper the firm's goal to pursue a first-mover advantage. It is posited that an integrated organizational response can diminish incidences of glitches and improve the ability of the firm to respond to engineering changes, subsequently leading to improved market success. This organizational response frequently includes heavyweight product development managers who are seen as essential catalysts for internal integration. Though internal integration is vital, it is equally important to integrate with customers and suppliers alike because such network partners can provide access to information, knowledge, and unique and complementary resources that are otherwise unavailable to the firm. Findings, which are based on a sample of 191 product development projects in the automotive industry, suggest that some integration routines have a positive impact on product development outcomes and market success, while other routines can in fact hamper the collective effort.
机译:在产品开发过程中与需求的偏差可以视为故障。解决产品开发过程中的故障或问题会消耗宝贵的资源,这可能会对产品开发时间产生不利影响,并妨碍公司追求先发优势的目标。假定综合的组织响应可以减少故障的发生,并提高公司对工程变更的响应能力,从而提高市场成功率。这种组织反应通常包括重量级产品开发经理,他们被视为内部整合的重要催化剂。尽管内部集成至关重要,但与客户和供应商进行集成同样重要,因为这样的网络合作伙伴可以提供对信息,知识以及独特而互补的资源的访问,而这些都是企业无法获得的。基于汽车行业191个产品开发项目的样本得出的发现表明,某些集成例程对产品开发结果和市场成功具有积极影响,而其他例程实际上可能会阻碍集体努力。

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