Restaurant Revenue Management at Chevys: Determining the Best Table Mix

Sheryl E. Kimes; Gary M. Thompson

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Restaurant Revenue Management at Chevys: Determining the Best Table Mix

机译：雪佛兰的餐厅收入管理：确定最佳餐桌组合

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Revenue management has been used in a variety of industries and generally takes the form of managing demand by manipulating length of customer usage and price. Supply mix is rarely considered, although it can have considerable impact on revenue. In this research, we focused on developing an optimal supply mix, specifically on determining the supply mix that would maximize revenue. We used data from a Chevys restaurant, part of a large chain of Mexican restaurants, in conjunction with a simulation model to evaluate and enumerate all possible supply (table) mixes. Compared to the restaurant's existing table mix, the optimal mix is capable of handling a 30% increase in customer volume without increasing waiting times beyond their original levels. While our study was in a restaurant context, the results of this research are applicable to other service businesses.

机译：收入管理已在各种行业中使用，通常采取通过操纵客户使用时间和价格来管理需求的形式。很少考虑供应组合，尽管它会对收入产生重大影响。在这项研究中，我们专注于开发最佳的供应组合，尤其是确定可以最大化收益的供应组合。我们使用了来自墨西哥大型连锁餐厅Chevys餐厅的数据，并结合了仿真模型来评估和枚举所有可能的供应（表）组合。与餐厅现有的餐桌组合相比，最佳组合能够处理30％的客户数量增长，而不会增加等待时间，使其超过原始水平。当我们的研究是在餐馆环境中进行时，这项研究的结果适用于其他服务企业。

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来源
《Decision sciences》 |2004年第3期|371-392|共22页
作者
Sheryl E. Kimes; Gary M. Thompson;
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作者单位

Professors of Operations Management Cornell University School of Hotel Administration 335 Statler Hall Ithaca NY 14853 e-mail;

sek6@cornell.edu gmt1@cornell.edu;

Professors of Operations Management Cornell University School of Hotel Administration 335 Statler Hall Ithaca NY 14853 e-mail;

sek6@cornell.edu gmt1@cornell.edu;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Capacity Planning; Case Study; Revenue Management; Service Operations; Simulation;

机译：能力计划;案例研究;收入管理;服务运营;模拟;

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5. Restaurant Revenue Management: Examining Reservation Policy Implications at Fine Dining Restaurants. [D] . Hernandez, Nanishka. 2015

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6. The effect of ordinances requiring smoke-free restaurants and bars on revenues: a follow-up. [O] . S A Glantz, L R Smith 1997

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7. Restaurant revenue management: apply reservation management? [O] . Bill J. Gregorash 2016

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Restaurant Revenue Management at Chevys: Determining the Best Table Mix

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