Optimizing Service Attributes: The Seller's Utility Problem

Fred F. Easton; Madeleine E. Pullman

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Optimizing Service Attributes: The Seller's Utility Problem

机译：优化服务属性：卖方的效用问题

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Service designers predict market share and sales for their new designs by estimating consumer utilities. The service's technical features (for example, overnight parcel deliv- ery), its price, and the nature of consumer interactions with the service delivery system influence those utilities. Price and the service's technical features are usually quite objective and readily ascertained by the consumer. However, consumer perceptions about their interactions with the service delivery system are usually far more subjective.

机译：服务设计师通过估计消费者的效用来预测其新设计的市场份额和销售量。服务的技术特征（例如通宵包裹运送），价格以及消费者与服务交付系统交互的性质会影响这些公用事业。价格和服务的技术特征通常是相当客观的，消费者很容易确定。但是，消费者对其与服务交付系统的交互的看法通常更为主观。

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来源
《Decision Sciences》 |2001年第2期|p.251-276|共26页
作者
Fred F. Easton; Madeleine E. Pullman;
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正文语种 eng
中图分类决策学;
关键词
heuristics; Pricing; Process Design;

机译：启发式价钱;流程设计;

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Optimizing Service Attributes: The Seller's Utility Problem

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