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Measuring Market-Manufacturing Congruence: Conceptual Reamrmations and Mathematical Modifications

机译:衡量市场制造一致性:概念验证和数学修改

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Narasimhan and Wang (2000) provide a valuable addition to the research base by iden- tifying a limitation in two of the original equations in Bozarth and Berry (1997), which we resolve, and a possible research direction for the calibration of indifference profiles. However, they fall short in their interpretation of key conceptual and methodological issues, including the distinction between indifference and ideal profiles, the difference between individual profile dimensions and overall congruence, and firm versus indus- try-level manufacturing strategy research. We use this opportunity to clear up these points of confusion, and to reaffirm the value of the methodology introduced in Bozarth and Beny (1997).
机译:Narasimhan和Wang(2000)通过确定Bozarth和Berry(1997)中的两个原始方程式的局限性为我们的研究基础提供了有价值的解决方案,我们对其进行了解析,并为冷漠曲线的校准提供了可能的研究方向。但是,他们在关键概念和方法论问题的解释上不够,包括冷漠和理想外形之间的区别,个体外形尺寸和整体一致性之间的区别,以及公司与工业水平的制造策略研究。我们利用这个机会来澄清这些混淆点,并重申Bozarth和Beny(1997)中引入的方法的价值。

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