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In This Issue

机译：在这个问题上

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Given the growth in socially conscious consumption, firms are increasingly concerned with sourcing from responsible suppliers. However, a firm’s sourcing decisions are not always apparent to consumers. Therefore, we investigate two mechanisms, signaling and disclosure, which a firm can use to communicate its sourcing decisions to consumers in a setting where only some consumers care about the firm’s sourcing practices. We develop a supplier selection model with an embedded game in which the firm signals its supplier choice through price. Then, motivated by the observation that some firms have begun to disclose their supplier information, we consider a model in which the firm may voluntarily disclose information, but at a cost. We find that, under signaling alone, a firm that sources from a more responsible supplier may distort its price upward to signal its responsible sourcing. This leads to reduced profit, implying that the firm may have an incentive to source from a less responsible supplier. However, if supplier disclosure is an option, the firm will choose to source responsibly if the disclosure cost is small and the proportion of socially conscious consumers is large. Our findings highlight the importance of transparency and socially conscious consumption in driving responsible sourcing.
机译：鉴于社会意识消费的增长，公司越来越关注从负责任的供应商采购。然而，对消费者来说，公司的采购决策并不总是显而易见的。因此，我们调查了两种机制，信令和披露，该机制可以用于将其采购决策传达给消费者的环境，其中一些消费者关心公司的采购实践。我们开发了一个带有嵌入式游戏的供应商选择模型，其中公司通过价格发出供应商选择。然后，通过观察到某些公司已经开始披露其供应商信息，我们考虑该模型，该模型可以自愿披露信息，但以费用为单位。我们发现，在单独的信令下，来自更负责任的供应商来源的公司可能会使价格扭曲以发出其负责的采购。这导致利润减少，这意味着该公司可能对来自较不负责任的供应商来源的激励。但是，如果供应商披露是一种选择，如果披露成本小，社会意识的消费者的比例很大，公司将选择负责任地源。我们的调查结果突出了透明度和社会意识消费在驾驶负责任采购方面的重要性。

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    《Decision Line》 |2020年第5期|1078-1081|共4页
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