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Online shopping intention in the context of data breach in online retail stores: An examination of older and younger adults

机译：在线零售商店中数据泄露背景下的在线购物意图：对老年人的调查

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Data breaches through hacking incidents have become a significant phenomenon in the world of online shopping. These breaches can result in loss of personal data belonging to customers. This study builds a research model to examine people's intention to engage in e-commerce in the context of a significant data breach (the Target breach in December 2013). In addition, this paper focuses on the difference in responses regarding post-breach online shopping intent among younger adults (below 55 years) and older adults (senior citizens above 55 years). Our findings show the importance of internal (self) monitoring of bank transactions in reducing the effect of perceptions of severity of data breaches on post-breach online shopping intent particularly for senior citizens. The study also demonstrates that perceptions of severity of a hacking incident are significant drivers of perceived online shopping risk for both age groups. Further, perceptions of severity of a hacking incident are significant drivers of post-breach online shopping intent but only marginally significant for younger adults. Trusting beliefs in online shopping services and attitude toward e-commerce are significant for the older generation for post-breach online shopping intentions and also for younger adults. Gender is significant for seniors while it is not significant for younger adults. The impact of perceived online shopping risk on post-breach online shopping is significantly different between the two age groups. The implication of this research lies in informing shopping websites the need to prepare better plans for notifying customers about not only data breaches but also their proposed mitigation steps so as to increase trust and reduce perceived risks associated with online shopping. (C) 2016 Elsevier B.V. All rights reserved.
机译：通过黑客攻击事件造成的数据泄露已成为在线购物世界中的重要现象。这些违规行为可能导致丢失属于客户的个人数据。这项研究建立了一个研究模型，以检查人们在重大数据泄露（2013年12月的目标泄露）的情况下从事电子商务的意图。此外，本文着重研究了年轻人（55岁以下）和成年人（55岁以上）对婚后网购意图的反应差异。我们的研究结果表明，对银行交易进行内部（自我）监控对于减少数据泄露严重性的感知对尤其是针对老年人的违反网络购物意图的影响至关重要。该研究还表明，对黑客事件严重程度的感知是两个年龄组感知到的在线购物风险的重要驱动因素。此外，对骇客事件严重性的感知是违反网络购物意图的重要驱动力，但对于年轻人而言，这只是微不足道的。在线购物服务的信任信念和对电子商务的态度，对于年龄较大的年轻人而言，对于违反婚后的在线购物意图以及对年轻人来说都是重要的。性别对老年人很重要，而对年轻人则不重要。在两个年龄段之间，感知到的在线购物风险对违规后在线购物的影响显着不同。该研究的意义在于，告知购物网站需要制定更好的计划，以不仅告知客户有关数据泄露的信息，而且告知他们建议的缓解措施，以提高信任度并降低与在线购物相关的感知风险。 （C）2016 Elsevier B.V.保留所有权利。

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