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Discovering emerging business ideas based on crowdfunded software projects

机译：发现基于众筹软件项目的新兴业务构想

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摘要

User-centered innovation has attracted considerable interest for exploiting emerging business ideas. We suggest a novel framework for discovering emerging business ideas and their combination with user-centered innovation in the software industry based on design thinking processes. We apply topic modeling to projects on Kickstarter which is one of the largest crowdfunding platforms in the world, We adopt conjoint analysis to find which topics are most preferred upon the platform in terms of the amount of funding that they have received. From our findings, the convergence of smart assistant services with various domains, such as tutoring mathematics and seeking job opportunities, is recommended as an emerging idea for software businesses. We also find that the ideas preferred in the US are different from those preferred in other countries. Our findings can be exploited effectively for decision support in establishing a new business model. Finally, this study contributes to discovering emerging business ideas by connecting user-centered innovation with a design thinking perspective.
机译：以用户为中心的创新已经吸引了很多利用新兴业务思想的兴趣。我们建议一个新颖的框架，用于发现新兴的业务构想，并将其与基于设计思维过程的软件行业中以用户为中心的创新相结合。我们将主题建模应用于Kickstarter上的项目，该项目是世界上最大的众筹平台之一。我们采用联合分析，从收到的资金量来看，哪种主题最受平台欢迎。根据我们的发现，建议将智能助手服务与各个领域融合起来，例如辅导数学和寻找工作机会，这是软件企业的新兴想法。我们还发现，美国偏爱的想法与其他国家偏爱的想法不同。我们的发现可以有效地用于建立新业务模型的决策支持中。最后，本研究通过将以用户为中心的创新与设计思维的观点联系起来，有助于发现新兴的业务构想。

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