首页> 外文期刊>Decision support systems >Continuous content contribution in virtual community: The role of status-standing on motivational mechanisms
【24h】

Continuous content contribution in virtual community: The role of status-standing on motivational mechanisms

机译:虚拟社区中持续的内容贡献:地位对激励机制的作用

获取原文
获取原文并翻译 | 示例
           

摘要

A central concern for the long-term vibrancy of virtual communities is how to effectively motivate continuous contributions from community members. To address this challenge, a series of motivation factors that range from self-interest driven to prosocial-oriented motives have been identified by scholars. As members participate in continuous contributions and community activities alike, their status or positions within the virtual communities would change, which may influence their cognition and behavior. While status-seeking can lead to greater contributions and a better performance, research has yet to study in a comprehensive manner how an individual's status-standing shape one's recognition and behavior in a systematic way. To fill this research gap, a comprehensive theoretical model based on the status theory of collective action is proposed to explain how status standing moderates the impact of different types of motivations (self-interest vs. prosocial) on continuous contributions in virtual communities. Our findings suggest that improved status-standing can enhance the motivational incentives of virtual rewards and peer recognition, while boosting the prosocial motivation of opinion leadership to contribute content in virtual communities. Overall, this study not only suggests a comprehensive view of our current understandings regarding contribution behavior in virtual communities, but also yields deep insights into how motivational mechanism of virtual communities can be reasonably designed and properly used to promote continuous contributions.
机译:虚拟社区的长期活力的中心关注点是如何有效地激发社区成员的持续贡献。为了应对这一挑战,学者们已经确定了一系列动机因素,从自我利益驱动到亲社会动机。当成员参与持续的贡献和社区活动时,其在虚拟社区中的地位或位置将发生变化,这可能会影响其认知和行为。寻求地位可以带来更大的贡献和更好的表现,但研究尚未全面研究个人的地位如何以系统的方式塑造人的认可和行为。为了填补这一研究空白,提出了一种基于集体行动的地位理论的综合理论模型,以解释地位地位如何缓和虚拟社区持续贡献中不同类型动机(自利与亲社会)的影响。我们的研究结果表明,改善身份地位可以增强虚拟奖励和同伴认可的动机,同时增强意见领袖在虚拟社区中贡献内容的亲社会动机。总的来说,这项研究不仅提出了我们对虚拟社区贡献行为的当前理解的全面观点,而且对如何合理设计和适当地使用虚拟社区的激励机制来促进持续贡献产生了深刻的见解。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号