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Application research of tourism service personalization in IT industry

机译：旅游服务个性化在IT行业中的应用研究

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Currently, more and more personalized means of traveling, such as FIT tour and DIY tour, have emerged in the tourism industry successively. The traditional tourism service model cannot fully meet the personalized needs of tourists. Due to the rapid development and continuous and continues to maturity of e-commerce, tourism service enterprises began to apply modern information technology to the tourism service. As a result, tourism ecommerce and tourism IT platforms have sprung up, which meet the personalized needs of tourists to some extent. Thanks to these networks online services, tourists can check catering, accommodation, transportation, travel, shopping, entertainment and other required information, order travel services and necessities in advance, and make full use of various resources to successfully achieve their travel plans at home. Because of China's IT industry is still in the stage of rapid development, so this kind of service model has some deficiencies. For instance, due to the defective inter-industry cooperation and coordination, enterprises cannot achieve tourism information sharing; tourism service products are not comprehensive enough and searches are not flexible; personalized development of tourists and tourism innovation are largely hindered. This research fully analyzes the characteristics of tourism services, as well as the structural characteristics, elements and operation mechanism of tourism service supply chain under the modern information technology background. It also establishes a new concept model of tourism service supply chain. This model is based on personalized needs of tourists that puts travel service integrators as the leading and regards service processes as the main line. It combines passenger flow, information flow and capital flow as a whole.
机译：当前，旅游业中相继出现了越来越多的个性化旅行方式，如散客游和自助游。传统的旅游服务模式不能完全满足游客的个性化需求。由于电子商务的快速发展和持续发展，旅游服务企业开始将现代信息技术应用于旅游服务。结果，旅游电子商务和旅游IT平台如雨后春笋般涌现，在一定程度上满足了游客的个性化需求。借助这些网络在线服务，游客可以查询饮食，住宿，交通，旅行，购物，娱乐和其他必要信息，提前订购旅行服务和必需品，并充分利用各种资源成功地实现自己的旅行计划。由于中国的IT行业仍处于快速发展阶段，因此这种服务模式存在一定的不足。例如，由于行业间合作与协调的缺陷，企业无法实现旅游信息共享。旅游服务产品不够全面，搜索不够灵活;游客的个性化发展和旅游创新受到很大阻碍。本研究充分分析了现代信息技术背景下旅游服务的特点，以及旅游服务供应链的结构特征，要素和运行机制。建立了旅游服务供应链的新概念模型。该模型基于游客的个性化需求，以旅行服务集成商为主导，并以服务流程为主要路线。它把旅客流，信息流和资金流作为一个整体。

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