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Conjoint analysis on integrity management of public sectors based on buzz marketing

机译：基于嗡嗡营销的公共部门诚信管理联合分析

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The development of public integrity management has been the focus of government which can defined as marketing organization; the introduction of customer satisfaction is a new issue, the public organization should utilize scientific quantitative method to increase public satisfaction. This article is aiming to apply marketing research method to analyze public satisfaction and suggest the key driving factors for government, the effective ways will be concluded to serve the public better and achieve long term social stability and sustained development. In the article, the new “customer orientation” will be introduced as buzz marketing, which may be core concept of government, through the quantitative marketing research, the practical applications are suggested. This article attempts to construct satisfaction model according to marketing theory and recognized satisfaction model and collect data by questionnaire, through the analysis, the current situation of integrity of public sector is described, according to the theory of buzz marketing, this article will establish index model on public satisfaction, through designing the questionnaire by orthogonal design, the conjoint analysis is executed to the current situation and suggests recommendations.
机译：公共诚信管理的发展一直是政府的重点，可以将其定义为营销组织。引入顾客满意度是一个新问题，公共组织应运用科学的定量方法来提高公众满意度。本文旨在运用市场营销研究方法来分析公众满意度，并提出政府的主要驱动因素，从而总结出有效的途径，更好地服务于公众，实现长期的社会稳定和可持续发展。在本文中，将引入新的“顾客导向”作为嗡嗡营销，这可能是政府的核心概念，通过定量营销研究，提出了实际应用。本文试图根据市场营销理论和公认的满意度模型构建满意度模型，并通过问卷调查的方式收集数据，通过分析，描述了公共部门诚信的现状，根据嗡嗡营销的理论，本文将建立指标模型。在公众满意度方面，通过正交设计问卷，对现状进行联合分析并提出建议。

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