• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>BioTechnology: An Indian Journal >Application of experiential marketing in the system of apparel store
【24h】

Application of experiential marketing in the system of apparel store

机译：体验营销在服装店系统中的应用

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

With the deepening of brand in the domestic apparel industry, capital operation has become the inevitable trend. On the one hand, Enterprises has stabilized channel competitiveness, on the other hand, the enterprises has strengthened the construction of "specialization terminal stores" actively, seeking for stable market share. Setting up terminal retail system with information management, professional marketing, on the one hand, can provide enterprises with real, rapid market data, and help enterprises to establish scientific mechanism of rapid response, easing distribution and inventory problem; On the other hand it also can effectively promote the brand image and enhance the vitality of brand market. With the improvement of clothing brand degree, in the brand era, how to let consumer experience brand culture fully and cognize connotation of the brand becomes the key of the enterprises to win. Apparel stores is the eyes of the clothing brand culture, and it is an important place to fully display clothing, explain clothing design, show the enterprise business philosophy and attract the target consumers. Experience has promoted the emotion and value of brand culture to consumers. So how to highlight the brand value, build consumer brands and feel experiential stores will be the most effective marketing strategy.
机译：随着国内服装行业品牌的深化，资本运营已成为必然趋势。一方面，企业稳定了渠道竞争力，另一方面，企业积极加强“专业终端店”建设，谋求稳定的市场份额。建立具有信息管理，专业营销的终端零售系统，一方面可以为企业提供真实，快速的市场数据，并帮助企业建立快速反应，缓解分销和库存问题的科学机制;另一方面，它也可以有效地提升品牌形象，增强品牌市场的活力。随着服装品牌度的提高，在品牌时代，如何让消费者充分体验品牌文化，认识品牌内涵成为企业取胜的关键。服装店是服装品牌文化的眼光，是充分展示服装，讲解服装设计，展示企业经营理念，吸引目标消费者的重要场所。经验提升了品牌文化对消费者的情感和价值。因此，如何突出品牌价值，建立消费者品牌和体验体验式商店将是最有效的营销策略。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号