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Study on E-commerce development scale measuring methods based on sample survey

机译:基于抽样调查的电子商务发展规模度量方法研究

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In recent years, China’s e-commerce trading volume has witnessed fast growth. In 2013, the transaction turnover on China’s online retail market was RMB 185 million and surpassed U.S. to become the world’s biggest e-commerce power. How to measure the development scale of e-commerce has become an important research field in the current industry. While analyzing China’s e-commerce statistics status quo, the paper explored the measuring methods for the e-commerce development scale based on a sample survey, adopted some statistical modeling methods such as simple estimation method, ratio estimation method, index method and regression model method, conducted repeated tests and studies on the measuring methods of e-commerce scale of the entire society, and provided thoughts on designing a reasonable measuring methods system for e-commerce development scale.
机译:近年来,中国的电子商务交易量快速增长。 2013年,中国在线零售市场的交易额为1.85亿元人民币,超过美国,成为世界上最大的电子商务强国。如何衡量电子商务的发展规模已成为当前行业的重要研究领域。在分析中国电子商务统计现状的同时,探索了基于抽样调查的电子商务发展规模的测度方法,并采用了简单的估计法,比率估计法,指标法和回归模型法等统计建模方法。对整个社会的电子商务规模的度量方法进行了反复的测试和研究,并为设计合理的电子商务发展规模度量方法体系提供了思路。

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