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Using email reminders to engage physicians in an Internet-based CME intervention

机译:使用电子邮件提醒使医生参与基于Internet的CME干预

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Background Engaging practicing physicians in educational strategies that reinforce guideline adoption and improve the quality of healthcare may be difficult. Push technologies such as email offer new opportunities to engage physicians in online educational reinforcing strategies. The objectives are to investigate 1) the effectiveness of email announcements in engaging recruited community-based primary care physicians in an online guideline reinforcement strategy designed to promote Chlamydia screening, 2) the characteristics of physicians who respond to email announcements, as well as 3) how quickly and when they respond to email announcements. Methods Over a 45-week period, 445 recruited physicians received up to 33 email contacts announcing and reminding them of an online women's health guideline reinforcing CME activity. Participation was defined as physician log-on at least once to the website. Data were analyzed to determine participation, to compare characteristics of participants with recruited physicians who did not participate, and to determine at what point and when participants logged on. Results Of 445 recruited physicians with accurate email addresses, 47.2% logged on and completed at least one module. There were no significant differences by age, race, or specialty between participants and non-participants. Female physicians, US medical graduates and MDs had higher participation rates than male physicians, international medical graduates and DOs. Physicians with higher baseline screening rates were significantly more likely to log on to the course. The first 10 emails were the most effective in engaging community-based physicians to complete the intervention. Physicians were more likely to log on in the afternoon and evening and on Monday or Thursday. Conclusions Email course reminders may enhance recruitment of physicians to interventions designed to reinforce guideline adoption; physicians' response to email reminders may vary by gender, degree, and country of medical training. Repetition of email communications contributes to physician online participation.
机译:背景技术使执业医师参与加强准则采用和提高医疗质量的教育策略可能很困难。电子邮件之类的推送技术为使医生参与在线教育强化策略提供了新的机会。目标是调查1)电子邮件公告在招募社区初级保健医生参与旨在促进衣原体筛查的在线指南强化策略中的有效性; 2)响应电子邮件公告的医生的特征;以及3)他们回复电子邮件公告的速度和时间。方法在45周的时间内,有445名应聘医生收到了多达33个电子邮件联系人,这些联系人宣布并提醒他们有关增强CME活动的在线女性健康指南。参与定义为医师至少登录一次该网站。对数据进行分析,以确定参与程度,比较参与者与未参加的已招募医师的特征,以及确定参与者何时登录和何时登录。结果445名具有准确电子邮件地址的应聘医师中,有47.2%登录并完成了至少一个模块。参与者和非参与者之间在年龄,种族或专业方面没有显着差异。女医生,美国医学毕业生和医学博士的参与率高于男医生,国际医学毕业生和DO。基线筛查率较高的医师更有可能登录该课程。前10封电子邮件最有效地吸引了社区医生完成干预。医生更有可能在下午和晚上以及星期一或星期四登录。结论电子邮件课程提醒可以增强医生对旨在加强指南采用率的干预措施的吸引力;医生对电子邮件提醒的回复可能会因性别,程度和医学培训国家/地区而异。电子邮件通信的重复有助于医师在线参与。

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