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首页> 外文期刊>Bio-based and Applied Economics Journal >Innovation and marketing strategies for PDO products: the case of “Parmigiano Reggiano” as an ingredient
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Innovation and marketing strategies for PDO products: the case of “Parmigiano Reggiano” as an ingredient

机译：PDO产品的创新和营销策略：以“ Parmigiano Reggiano”作为成分

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Typical products can contribute to socio-economic development of their place of origin if they are able to take part in the logic of the global market. The aim of this research is to examine one type of innovation, the use of PDO products as ingredients, as a part of a strategy to re-launch PDO products which have a mature market. The evolution of the concept of innovation is discussed; innovation is then considered in relation to product life cycle and information asymmetry. There is then a case study on the use of PDO Parmigiano Reggiano cheese as an ingredient in industrial processing. This case shows that even incremental innovation can have serious effects for the market when it is applied on production phases which lie outside the direct control of the PDO producers. In order to protect the consumer as well as the PDO producer, it would be advisable for new legislation to regulate in more detail innovation involving products bearing origin certificates.Keywordsincremental innovation; PDO; information asymmetry; product life cycle; ingredient; mature market; typical products
机译：如果典型产品能够参与全球市场的逻辑，则可以为其原产地的社会经济发展做出贡献。这项研究的目的是检验一种创新类型，即使用PDO产品作为成分，作为重新推出具有成熟市场的PDO产品策略的一部分。讨论了创新概念的演变;然后考虑与产品生命周期和信息不对称有关的创新。然后，有一个案例研究了在工业加工中使用PDO帕玛森芝士奶酪的成分。这种情况表明，即使增量创新应用于PDO生产商直接控制之外的生产阶段，也会对市场产生严重影响。为了保护消费者和PDO生产者，建议新法规更详细地规范涉及带有原产地证书的产品的创新。 PDO;信息不对称;产品生命周期;成分;成熟的市场;典型产品

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