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首页> 外文期刊>Bulletin of the American Society for Information Science and Technology >Strategic communications: Making your marketing and website content work for your business
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Strategic communications: Making your marketing and website content work for your business

机译：战略沟通：使您的营销和网站内容适合您的业务

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摘要

Effective business marketing communications require that messages be tailored for the audience, reflecting an understanding of the reader's concerns and motivations. The message must directly address what is most relevant for the audience and inspire further interest in the information services or products offered. It must be written in sharp and concise language and should conclude with a call to action. The basic message can be presented through a variety of media, including brochures and articles, websites and webinars, Twitter messages and training events, and more, always branding the business consistently.
机译：有效的业务营销沟通要求为受众量身定制消息，以反映对读者关注和动机的理解。该消息必须直接针对与受众最相关的内容，并激发人们对所提供的信息服务或产品的进一步兴趣。它必须以简洁明了的语言编写，并应以行动号召结束。基本消息可以通过各种媒体来呈现，包括小册子和文章，网站和网络研讨会，Twitter消息和培训活动，等等，并且始终可以为企业打上一致的品牌。

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