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A Study of Consumer Acceptance of Mobile Payment Services in Hong Kong

机译:香港消费者对移动支付服务的接受度研究

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Mobile payment (m-payment) has a significant value in a business. It provides one more choice for customers in selecting the payment methods. This m-payment method has been developed in Korea, Japan and China. However, m-payment is a new service and an innovative approach in Hong Kong. Therefore, this study aims to measure the consumer acceptance of m-payment service in Hong Kong. Technology acceptance model (TAM) was adopted in this study. Besides, additional factors have been added to the model for further exploration. As a result, the research model of this study consists of seven constructs including an intention to use, attitude towards use, perceived ease of use, perceived usefulness, innovativeness, initial trust and trust propensity, and eight hypotheses are proposed to study. The empirical results of this study support the usual relationship among attitude toward use, perceived ease of use, perceived usefulness and innovativeness, which drive the consumer intention to adopt new technology. Six hypotheses are supported and two hypotheses had found to have no significant relationship in this study. Managerial implications in the development of m-payment were discussed and suggestions about the implementation strategy to the service provider for enhancing the Hong Kong consumers’ intention to use them-payment service were discussed as well.
机译:移动支付(移动支付)在企业中具有重要价值。它为客户提供了更多选择付款方式的选择。这种m支付方式已在韩国,日本和中国开发。但是,移动支付是香港的一项新服务和创新方法。因此,本研究旨在衡量香港消费者对移动支付服务的接受程度。本研究采用了技术接受模型(TAM)。此外,模型中还添加了其他因素以供进一步探索。结果,本研究的研究模型由七个构想组成,包括使用意图,使用态度,感知易用性,感知有用性,创新性,初始信任和信任倾向,并提出了八个假设进行研究。这项研究的实证结果支持了使用态度,易用性,实用性和创新性之间的通常关系,这些关系推动了消费者采用新技术的意图。支持了六个假设,并且在本研究中发现两个假设没有显着关系。讨论了移动支付发展中的管理意义,并讨论了有关服务提供商实施战略的建议,以增强香港消费者使用支付服务的意愿。

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