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首页> 外文期刊>Ciencia e Saude Coletiva >Life cannot consist of dreams alone: reflections on advertising and a healthy diet
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Life cannot consist of dreams alone: reflections on advertising and a healthy diet

机译：生活不能仅由梦想组成：对广告和健康饮食的反思

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In this essay we present some thoughts on advertising and a healthy diet in the contemporary world, where consumption plays a highly relevant role. We seek to emphasize two aspects, among many others yet to be explored in the scientific literature in the food and nutritional field: the hegemony of the biomedical paradigm and the fragmentation of human life when advertising campaigns associate food with the idea of a healthy diet. We believe that we cannot merely live through advertisements in which our desires are triggered constantly and where the world is only dreams and the main goal is to sell more and earn more, even using some strategies for dissemination of biomedical and nutritional information. In our opinion, the merger between diet and health, i.e. a healthy diet, must involve enlightenment of the individual including information on quality in the context of social life in order to achieve the ideal of happiness. Individuals whose identities are fully formed both in dreams and reality can boldly seek knowledge and think about themselves in the world context, as well as zeal for their diet and health.
机译：在本文中，我们提出一些有关广告和健康饮食在当代世界中的想法，在当今世界，消费起着非常重要的作用。我们试图强调两个方面，其中包括食品和营养领域的科学文献中尚待探索的许多方面：生物医学范式的霸权和广告活动将食品与健康饮食的思想联系起来时人类生活的支离破碎。我们相信，我们不能仅仅停留在广告中，在广告中不断激发我们的欲望，而世界只是梦想，而其主要目标是即使使用某些传播生物医学和营养信息的策略也要卖出更多，赚更多的钱。我们认为，饮食与健康的结合，即健康饮食，必须涉及个人的启发，包括社交生活中有关质量的信息，以实现幸福的理想。身份在梦境和现实中完全形成的个体可以大胆地寻求知识并在世界范围内思考自己，并为饮食和健康热心。

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