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首页> 外文期刊>Ciência & Saúde Coletiva >Anúncios de medicamentos em revistas médicas: ajudando a promover a boa prescri??o?
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Anúncios de medicamentos em revistas médicas: ajudando a promover a boa prescri??o?

机译：医学期刊上的药品广告：有助于推广良好处方？

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摘要

Supply and demand of drugs are influenced by different ways. Manufacturers' promotional strategies are outstanding a particular role being ascribed to advertising (ads) in medical journals. Considering that studies on this issue are not available in Brazil a research was performed aimed at evaluating ads using as parameters WHO criteria for drug information that should be included in any informative material. All advertisements published in Jornal de Pediatria, Revista Brasileira de Medicina and Jornal Brasileiro de Medicina issues from August/2000 up to February/2001 were evaluated verifying the presence of generic name, mechanism of action, pharmacologic effects, indications, contraindications, dosing information, adverse effects, drugs interactions, overdose, types of formulation marketed, manufacturer and/or importer. In the total of 1.774 pages, 539 were occupied by 649 ads. No one of referred criteria was found in all ads and only 20% include contraindications, adverse effects and drugs interactions. The most advertised drugs were antibiotics, antihipertensives and combination products. Instead of subsidize prescription and adequate drug utilization ads are clearly biased obeying to marketing goals since meaningful data are missing.
机译：毒品的供求受到不同方式的影响。制造商的促销策略非常出色，特别是由于医学期刊中的广告（广告）所起的作用。考虑到在巴西尚无有关此问题的研究，因此进行了一项旨在使用WHO药物信息标准作为参数评估广告的研究，该标准应包含在任何信息材料中。从2000年8月至2001年2月，在Jornal de Pediatria，Revista Brasileira de Medicina和Jornal Brasileiro de Medicina问题上发布的所有广告均经过评估，以验证通用名称，作用机理，药理作用，适应症，禁忌症，剂量信息，不良反应，药物相互作用，药物过量，上市的制剂类型，制造商和/或进口商。在总共1.774页中，539个广告被649个广告占据。在所有广告中均未找到任何提及的标准，只有20％包括禁忌症，不良反应和药物相互作用。广告最多的药物是抗生素，抗高血压药和联合产品。由于缺少有意义的数据，因此显然没有遵循处方药，而是补贴处方药和充分利用药物的广告。

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