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The Effect of Culture on User Acceptance of Information Technology

机译：文化对信息技术用户接受度的影响

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The UTAUT (Unified Theory of Acceptance and Use of Technology), a unified model of the acceptance of technology by workers in the United States, explains individual acceptance and usage decisions of a technology in organizations (R2 up to 70 percent); its usefulness, however, has not been tested in settings outside the U.S. Other models of technology use, such as the Technology Acceptance Model, have been predictive within the U.S., but have been found to be less predictive when tested in countries outside the U.S., such as Switzerland, Japan, Arabic countries, and Hong Kong, suggesting that culture may play a significant role in Information Technology (IT) usage and adoption. No clear relationships, however, have been established between cultural variables and IT adoption factors. The UTAUT model includes social influence as a factor that explains some of the variance in users' acceptance of technology. One dimension of the social influence factor is culture. This study examines the effect of culture through the social influence variable of the UTAUT model on user acceptance of Prepayment Metering Systems - an Information Technology-based innovation in India. The findings indicate that social influence, along with performance expectancy and effort expectancy (R2 = 72 percent), is a significant factor influencing consumers' intention to use the Prepayment Metering Systems. Social influence represents societal pressure on users to engage in a certain behavior. This social pressure for an individual to perform a behavior varies by culture. Our study confirms our proposition that the social influence based in culture will provide additional explanatory power concerning consumers' intention to use a technology.
机译：UTAUT（技术接受和使用的统一理论）是美国工人接受技术的统一模型，它解释了组织中技术的个人接受和使用的决策（R2高达70％）;但是，它的用处尚未在美国境外进行过测试。其他技术使用模型（例如技术接受模型）在美国境内是可预测的，但在美国以外的国家/地区进行测试时，其预测性较差，例如瑞士，日本，阿拉伯国家和香港，表明文化可能在信息技术（IT）的使用和采用中发挥重要作用。但是，尚未在文化变量和IT采用因素之间建立明确的关系。 UTAUT模型将社会影响力作为解释用户接受技术的某些差异的因素。社会影响因素的一个维度是文化。这项研究通过UTAUT模型的社会影响变量研究了文化对预付款计量系统（在印度基于信息技术的创新）的用户接受度的影响。研究结果表明，社会影响力以及预期绩效和预期工作量（R2 = 72％）是影响消费者使用预付费计量系统的意愿的重要因素。社会影响力代表着社会对用户进行某种行为的压力。个人执行行为的社会压力因文化而异。我们的研究证实了我们的命题，即基于文化的社会影响力将为消费者使用技术的意图提供更多的解释力。

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