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首页> 外文期刊>Communications of the Association for Information Systems >Leveraging the Sales Force with Portal Technology at the American Subsidiary of a Japanese Motor Company Case Series (A), (B) and (C)
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Leveraging the Sales Force with Portal Technology at the American Subsidiary of a Japanese Motor Company Case Series (A), (B) and (C)

机译：在日本汽车公司案例系列（A），（B）和（C）的美国子公司中利用Portal Technology来利用销售团队

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Managers understand the need to have information aligned with their businesses - they see and feel its consequences every day. They also understand the goal of technology-based information systems (IS) delivers the right information to the right people at the right time so that both strategic and operational decisions can be made properly and quickly. This was the approach followed by the American subsidiary of a Japanese motor company. The firm implemented a single, unified, Web-based interface to centralize and synchronize data access to 12 stand-alone dealership sales applications. The implementation took less than six months and less than $500,000 was expended. Immediate results were that the sales managers became significantly more efficient with their time, the automobile division recognized a cost savings of $1.4 million through a more efficient use of employee resources, and there was an estimated $10 million savings corporate wide as a result of employee efficiency gains throughout the organization. Despite all of these benefits, the automobile division's chief information officer was faced with the decision of whether or not to return to fix the data integration and timeliness problems that remained among the division's autonomous sales applications. This case study series highlights the objectives, outcomes, and challenges that managers must address while implementing Web-based portals. This case series also provides a better understanding for identifying, leveraging, and improving operational efficiency within a firm.
机译：经理了解使信息与业务保持一致的必要性-他们每天都看到并感受到其后果。他们还了解基于技术的信息系统（IS）的目标，即在正确的时间向正确的人提供正确的信息，以便可以正确，快速地制定战略和运营决策。日本汽车公司的美国子公司采用了这种方法。该公司实施了一个统一的基于Web的界面，以集中和同步对12个独立经销商销售应用程序的数据访问。实施不到六个月，花费了不到500,000美元。即时结果是销售经理的工作效率大大提高，汽车部门认识到通过更有效地利用员工资源节省了140万美元的成本，并且由于员工效率的提高，整个公司估计节省了1000万美元。在整个组织中获益。尽管拥有所有这些好处，汽车部门的首席信息官仍面临是否要返回解决该部门的自动销售应用程序中仍然存在的数据集成和及时性问题的决定。本案例研究系列重点介绍了管理人员在实施基于Web的门户时必须解决的目标，成果和挑战。该案例系列还提供了更好的理解，以识别，利用和提高公司的运营效率。

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