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Internet-Enabled Co-Production: Partnering or Competing with Customers?

机译：基于Internet的联合生产：与客户合作还是竞争？

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摘要

The Internet is democratizing commerce by turning economic models that were based on a strict separation between providers and consumers into models where this distinction is increasingly blurred. This implies significant opportunities and challenges for organizations, particularly with respect to the role that their customers play in the generation of economic value. Are customers partners or competitors? While firms typically strive to implement business models that leverage the customers as a resource (i.e., customer co-production), models in which customers are competitors (i.e., peer production) are frequently met with attempts to co-opt these customers (i.e., hybrid co-production). The purpose of this panel, presented at the 2006 International Conference on Information Systems, is to explore the range of Internet-enabled co-production models (i.e., customer and hybrid co-production) and the opportunities and challenges that they present for firms.
机译：互联网通过将基于提供商和消费者之间严格分离的经济模型转变为这种区别日益模糊的模型，从而使商业民主化。这为组织带来了巨大的机遇和挑战，尤其是在客户在创造经济价值中所扮演的角色方面。是客户合作伙伴还是竞争对手？尽管公司通常会努力实施利用客户作为资源的业务模型（即客户共同生产），但在以客户为竞争对手的模型（即同伴生产）中，经常会遇到试图选择这些客户的尝试（即，混合联合制作）。在2006年国际信息系统大会上介绍的该小组的目的是探讨各种基于Internet的联合生产模型（即客户和混合联合生产）以及它们给企业带来的机遇和挑战。

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