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Developments in Practice XXXI: Social Computing: How Should It Be Managed?

机译：实践中的发展XXXI：社交计算：应如何管理？

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Social computing, enabled by the Internet and peer-to-peer computing (P2P), is a force to be reckoned with. Today, most observers believe that the changes we’ve seen in some industries, like entertainment, is just the tip of a huge iceberg that is going to hit many different sectors. The power of social computing to disrupt the traditional business-to-customer relationship is merely one of several changes we are beginning to see in organizations. Social computing also facilitates new ways of working, learning and collaboration, which are foreign to more conventional practices but which have considerable strategic potential if they are effectively managed. Yet currently, organizations in general do not appreciate its value and strategic potential.Social computing’s promise is that technology will fit more naturally into our lives because it will adapt more readily to our locations, preferences and schedules. The challenge for organizations is to understand how to use it effectively to deliver new forms of business value. It’s easy to dismiss social computing as “just another technology fad” and most companies are approaching it very cautiously. The reality is that social computing is already a factor in organizations today even though we are still early in its evolution.
机译：互联网和点对点计算（P2P）支持的社交计算是不可忽视的力量。如今，大多数观察家认为，我们在娱乐等某些行业中看到的变化只是巨大冰山的一角，而冰山将席卷许多不同的领域。社交计算破坏传统的企业与客户关系的能力只是我们在组织中开始看到的几项变化之一。社交计算还促进了新的工作，学习和协作方式，这些方式对于更常规的实践而言是陌生的，但是如果对其进行有效管理，它们将具有相当大的战略潜力。但是目前，组织总体上还没有意识到它的价值和战略潜力。社交计算的承诺是，技术将更自然地融入我们的生活，因为它会更轻松地适应我们的位置，偏好和时间表。组织面临的挑战是了解如何有效地使用它来交付新的业务价值形式。人们很容易将社交计算视为“只是另一种技术风尚”，而且大多数公司都非常谨慎地采用它。现实情况是，尽管我们仍处于发展初期，但当今社会计算已经成为组织中的一个因素。

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