The Ape that Used E-Mail: Understanding E-Communication Behavior Through Evolution Theory

Ned Kock

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The Ape that Used E-Mail: Understanding E-Communication Behavior Through Evolution Theory

机译：使用电子邮件的猿：通过进化论理解电子通信行为

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This article reviews theoretical research on e-communication behavior, identifying two main types of theories - technological and social. This review provides the rationale for developing a new theory, based on Darwin's theory of evolution, that is neither technological nor social. Three theoretical principles are developed from evolution theory: media naturalness, innate schema similarity, and learned schema variety. The article concludes by illustrating how the theoretical principles can be used as a basis for developing a simple predictive model in the context of an online broker.

机译：本文回顾了有关电子通信行为的理论研究，确定了两种主要类型的理论-技术和社会理论。这篇综述为基于达尔文的进化论发展一种既不是技术也不是社会的新理论提供了理论依据。演化理论发展出三个理论原理：媒体自然性，先天图式相似性和学习的图式多样性。本文的结尾部分说明了如何将理论原理用作在线经纪人环境下开发简单预测模型的基础。

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《Communications of the Association for Information Systems》 |2001年第1期|共30页
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Ned Kock;
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1. Media richness or media naturalness? The evolution of our biological communication apparatus and its influence on our behavior toward E-communication tools [J] . Kock N. IEEE Transactions on Professional Communication . 2005,第2期

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7. Media richness or media naturalness? The evolution of our biological communication apparatus and its influence on our behavior toward e-communication tools [O] . Ned Kock 2005

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The Ape that Used E-Mail: Understanding E-Communication Behavior Through Evolution Theory

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