Location illusion in the wine market: The eroding effect of word-of-mouth on the regional reputation premium

Dennis Nottebaum; Omer Gokcekus

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Location illusion in the wine market: The eroding effect of word-of-mouth on the regional reputation premium

机译：葡萄酒市场中的位置错觉：口碑对地区声誉溢价的侵蚀作用

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《AAWE Working Papers》 |2012年第2012期|共页
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Dennis Nottebaum; Omer Gokcekus;
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中图分类经济学;
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7. TASTE OR REPUTATION: WHAT DRIVES MARKET PRICES IN THE WINE INDUSTRY? ESTIMATION OF A HEDONIC MODEL FOR ITALIAN PREMIUM WINES ♣ [O] . Luigi Benfratello A, Massimiliano Piacenza B, Stefano Sacchetto C 2014

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Location illusion in the wine market: The eroding effect of word-of-mouth on the regional reputation premium

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