TASTE TESTING OF WINE BY EXPERT AND NOVICE CONSUMERS IN THE PRESENCE OF VARIATIONS IN QUALITY, BRAND AND COUNTRY OF ORIGIN CUES

Anthony Pecotich; Steven Ward

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TASTE TESTING OF WINE BY EXPERT AND NOVICE CONSUMERS IN THE PRESENCE OF VARIATIONS IN QUALITY, BRAND AND COUNTRY OF ORIGIN CUES

机译：在质量，品牌和产地来源方面存在差异的情况下，专家和新消费者对酒进行的味觉测试

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《AAWE Working Papers》 |2010年第2010期|共页
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Anthony Pecotich; Steven Ward;
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中图分类经济学;
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1. Evaluation of wine by expert and novice consumers in the presence of variations in quality, brand and country of origin cues. [J] . DAlessandro S, Pecotich A. Food Quality and Preference . 2013,第1期

机译：在质量，品牌和原产国提示存在差异的情况下，由专家和新手消费者对葡萄酒进行评估。
2. The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct [J] . Gary S. Insch, J. Brad McBride Journal of Business Research . 2004,第3期

机译：起源国线索对消费者对产品质量的看法的影响：对分解后的起源国构造的双边检验
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机译：原产地对消费者购买意图的影响：来自中国的手机品牌
5. How country-of-origin effect and Confucius face culture influence Chinese consumer consumption values on global brands. [D] . Jap, Warveni. 2009

机译：祖国效应和孔子面对的文化如何影响中国消费者对全球品牌的消费价值。
6. How brand attitude brand quality and brand value affect Thai canned tuna consumer brand loyalty [O] . Pichit Chuenban, Puris Sornsaruht, Paitoon Pimdee 2021

机译：品牌态度如何品牌品质和品牌价值影响泰国罐头金枪鱼消费品牌忠诚度
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

TASTE TESTING OF WINE BY EXPERT AND NOVICE CONSUMERS IN THE PRESENCE OF VARIATIONS IN QUALITY, BRAND AND COUNTRY OF ORIGIN CUES

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