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首页> 外文期刊>CyberOrient : Online Journal of the Virtual Middle East >Constructing and Consuming Gender through Media
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Constructing and Consuming Gender through Media

机译：通过媒体构建和消费性别

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Gender is constructed, performed and consumed through media in multiple ways. In this special issue of CyberOrient, we aim to bring together research on a range of Middle Eastern and Muslim cultural media products. In addition, a couple of the articles and essays shed light on the ways in which gender and gender activism may be enacted online in a variety of ways. The overarching goal of this special issue is to examine how gender roles are constructed, transmitted, performed and negotiated, and at times put forward as part of lifestyle or ideological choices. At the same time, we are interested in how such media products are received, imagined, and consumed in the everyday lives of audiences. This special issue focuses both on media practices and media cultural production in the Middle East as well as products intended for consumption by Muslim and Middle Eastern diaspora. Examples of media products include TV-series, YouTube videos, social media, and Islamic branding online. Even if a multitude of media formats are produced primarily for entertainment, much of popular cultural production promotes particular worldviews, gender dynamics, political stances, consumerism patterns, and lifestyles. The worldviews and subjectivities of the individual media users, and the modes in which they engage with the media are therefore equally important to analyse, in order to understand the complex responses of media audiences. Guiding questions for the select articles include: To what extent are cultural media products embedded with an ideological agenda or a blueprint for 'ideal' gender relations? How do audiences respond to media products' prescriptions on gender and/or lifestyle? In what ways does consumer culture play into the media products?
机译：通过多种方式通过媒体构建，执行和消费性别。在本期《网络东方》特刊中，我们旨在汇集对一系列中东和穆斯林文化媒体产品的研究。此外，有几篇文章和文章阐明了可以多种方式在线进行性别和性别行动主义的方式。本期特刊的总体目标是研究性别角色的构建，传播，执行和谈判方式，以及有时作为生活方式或意识形态选择的一部分而提出的角色。同时，我们对如何在受众的日常生活中接收，想象和消费此类媒体产品感兴趣。本期特刊着重于中东的媒体惯例和媒体文化生产，以及旨在供穆斯林和中东侨民消费的产品。媒体产品的示例包括电视连续剧，YouTube视频，社交媒体和在线伊斯兰品牌。即使主要是出于娱乐目的而生产多种媒体格式，但许多流行的文化产品仍会促进特定的世界观，性别动态，政治立场，消费主义模式和生活方式。因此，为了理解媒体受众的复杂反应，各个媒体用户的世界观和主观性以及他们与媒体互动的方式也同样重要。精选文章的指导性问题包括：文化媒体产品在何种程度上嵌入了意识形态议程或“理想”性别关系的蓝图？受众如何回应媒体产品关于性别和/或生活方式的规定？消费文化在哪些方面影响了媒体产品？

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