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首页> 外文期刊>Acta oeconomica et informatica >PRICING ATTRIBUTES OF WINES FROM EMERGING SUPPLIERS ON THE BRITISH COLUMBIA MARKET
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PRICING ATTRIBUTES OF WINES FROM EMERGING SUPPLIERS ON THE BRITISH COLUMBIA MARKET

机译：来自不列颠哥伦比亚省市场上新兴供应商的葡萄酒定价

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摘要

We examine British Columbia (BC) wine consumers’ valuation of wine imported from emerging suppliers (Argentina, Bulgaria, Chile, Croatia and Hungary) using hedonic pricing technique. BC Liquor Distribution Branch retail sales data covering weekly sales of table wine imported into the province of British Columbia from all five countries for the period April 20th, 2002 to May 8th, 2004 are applied to estimate the influence of wine attributes on prices. The results indicate that grape variety, brand name, country of origin, and alcohol content are important factors influencing prices paid by consumers. In particular, Chilean white and red wines are associated with larger price premia as compared to Argentinean wines. Wines from Hungary, Bulgaria, and Croatia, although sold in large quantities in the BC market, are substantially discounted in comparison to New World wines. Cabernet Sauvignon fetches a higher price when blended with other varietals and Chardonnay appears to be popular and highly valued by consumers among white wines.
机译：我们使用享乐定价技术来检查不列颠哥伦比亚（BC）葡萄酒消费者对从新兴供应商（阿根廷，保加利亚，智利，克罗地亚和匈牙利）进口的葡萄酒的估价。卑诗省白酒分销处的零售数据涵盖了从2002年4月20日至2004年5月8日从所有五个国家进口到不列颠哥伦比亚省的食用葡萄酒的每周销售量，以估计葡萄酒属性对价格的影响。结果表明，葡萄品种，品牌名称，原产国和酒精含量是影响消费者支付价格的重要因素。尤其是，与阿根廷葡萄酒相比，智利白葡萄酒和红葡萄酒具有更大的价格溢价。来自匈牙利，保加利亚和克罗地亚的葡萄酒，尽管在不列颠哥伦比亚省市场上大量销售，但与新世界的葡萄酒相比，其折扣很大。赤霞珠与其他品种混合后价格更高，霞多丽在白葡萄酒中似乎很受消费者欢迎和高度评价。

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