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Comunica??o e novas estratégias organizacionais na era da informa??o e do conhecimento

机译:信息和知识时代的交流和新的组织策略

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Analysis of the role of the Communication field in the globalized world and the new economy. The field of Communication becomes basic, once it is through the communicational processes that information and knowledge are capitalized, that is, it is in the uncurling of these processes that the strategical articulation of meanings happens: the concretion of a logistic of meaning. This work intends to evaluate in what measure the Communication field has been becoming into an strategical locus of the operations that articulate meanings and information becoming a space or territory of crucial importance in view of contemporary productive dynamics, especially as for the forms of production, circulation and consumption of intellectual capital, to the new forms of cooperation in the register of the incorporeal work or to the new potentialities of consumption.
机译:分析通讯领域在全球化世界和新经济中的作用。一旦通过交流过程将信息和知识转化为资本,交流领域就成为基础,也就是说,正是在这些过程的分解中,才发生了意义的战略表达:意义逻辑的具体化。这项工作的目的是评估在当代生产动力方面,尤其是在生产,流通形式方面,传播领域已在何种程度上成为表达战略和战略意义的行动的场所,这些行动使意义和信息成为至关重要的空间或领域知识资本的消费,新的合作形式或无用的新的消费潜力。

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